How to Make Money Blogging

By Jon Rogers
Last Updated: August 3, 2020

If you’re wondering how to make money blogging you’re in the right place!

In this blog post I’m going to cover seven of the most common ways bloggers make money.

I’m also going to share a case study of how I’ve personally made over $5,000 from just one blog post alone (and it continues to make money to this day).

Seven Ways to Make Money Blogging

To make money blogging, you first need to define and understand a few important things.

First Steps

First, you need to know what you’re going to be blogging about.  That’s called your blogging niche.

Second, you need to have a good understanding of who your target audience is.  Many people call that their “Avatar” or “Ideal Customer.”

Third, in order to sell anybody anything, you have to have gained their trust.  You do that through your content, your integrity online and by being visible and transparent.

I’m going to make the assumption you’ve got all this figured out already and just want to know how to make money blogging.

If not, check out the following blog posts to get you on the right track:

Finding Your Blog Niche

How to Start a Blog

How to Start an Online Business

The posts above will help you define your niche, understand your audience, get your blog online and more.

OK, with that out of the way, let’s cover seven of the most common ways to make money blogging.

1 – Advertising

Probably the simplest way to get started making money with your blog is by putting ads on your website.

While there are many ways to put ads on your site, most people start with Google Adsense.

The way it works is you put a snippet of code on your site that Google Adsense provides.  That snippet of code will display an ad related to your site’s content on your website.

When someone clicks on the ad, you get a small payment for that click.  The downside is the person ends up leaving your site to go to the advertiser’s site.  But, at least you’re compensated for that.

Now in all honesty, you probably won’t get rich from ads.  You may make a good bit of money if you can get a lot of traffic to your blog.  But, usually in the beginning it’s a tiny amount of money that you make.

It does feel great to make that first little bit of revenue, though!  And, it provides motivation at the start of your blogging journey.

2 – Affiliate Marketing

Another easy way to get started making money with your blog is through affiliate marketing.

With this method, you’re really promoting someone else’s product or service in exchange for a commission if a purchase is made.

To get the commission, someone needs to click on a link (called an affiliate link) you put on your site.  That click will take them to the advertiser’s site.

From there, they need to make an actual purchase on the advertiser’s site.  If no purchase is made, you don’t receive a commission.

Commission payments are generally quite a bit higher than what you would make with display advertising (as explained in the previous section).

A common way to go about this is to purchase the advertiser’s product for yourself.  Then, use it and write a review of the product and put that review on your site.

Inside the review, include affiliate links to the product you’re reviewing.  The affiliate links are provided to you by the advertiser and purchases are tracked through your affiliate link.

Case Study

I did this on my Honest Wine Reviews site.  I reviewed a wine club that I truly thought was a great deal and included affiliate links to the club.

The wines in the club were high quality and the price was great, making it an easy recommendation for me.

If you’d like to learn more about how I did this, here’s an in-depth article I wrote about it:

How I Made $5,521.62 From One Blog Post

Actually, I’ve made more since I wrote that post, so that number has gone up.

3 – Selling Services

If you have expertise in something, you can sell your knowledge as a service.

Think of it as being a consultant and you’re trading your time and expertise for money.

Some examples that come to mind are Fitness Coaching, Business Coaching, Interior Decorating, Accounting Services and I’m sure there’s many more.

Selling services might be the fastest way to make money with your blog.  Many people will put a “Work with Me” page on their site and explain and sell their services right from there!

So, whether you want to be a coach, consultant or freelancer, consider selling your services right on your site!

4 – Online Courses

A very popular method to make money as a blogger is to develop and sell an Online Course.

With an Online Course, you share your expertise through a course you build on platforms like Teachable or Thinkific.

The course itself is completely online and almost always pre-recorded.

It’s important that you fully understand the topic you’re teaching and that your course delivers the outcome the student is looking for.

Often, the course will consist of video modules that you record.  Inside those modules you teach the course material as lessons to the student.

What’s great about online courses is that once you’ve gone through the effort of creating the course, you can then sell it over and over again.

5 – Printables

A trend that continues to grow with bloggers, is to sell printables.

Printables are things like planners, workbooks, calendars, spreadsheets and other items that you print out and use.

They’re great products to help people get organized, solve problems, track their progress and more.

And, the barrier to entry to creating them is low.  Often times, something as simple as a finance tracker can be made using a spreadsheet program.

You may already have things like these that you previously created and use everyday for yourself.  If you think they could help someone else, they probably can.

Why not sell those things, right?

Consider using platforms like Etsy or Shopify to sell your printables.

You probably won’t be able to see your printables for a high dollar amount, but if you sell enough of them it will be worth it.

6 – eBooks

If you’re interested in packaging up your knowledge to sell, but aren’t ready for the time commitment of creating an online course, self-publishing an eBook might be an option to consider.

There are two typical ways of doing this.

The first, is to create your eBook using a word processing program like MS Word, or Apple Pages and then convert it into a PDF when done.

From there you can use platforms like WooCommerce to sell your eBook yourself, right on your own website.

The second is to go down the path of selling your eBook on Amazon using their Kindle Direct Publishing system and platform.

I did this for my book, “Wine with Friends” on Amazon.

What’s great about doing it this way, is you have a well-known and trusted platform to sell your eBook on (i.e. Amazon).

However, if you go down this path, you’ll need to follow Amazon’s guidelines for formatting your eBook for Kindle.  While certainly doable, it does take a bit of effort.

I should also mention that the Kindle app lets people read your eBook on other devices besides Kindles.  And they look just as good on non-Kindle devices (think iPhones and iPads) as they do on the Amazon Kindle.

Now in both cases, you’ll still need to go through the effort of promoting your eBook.  This is especially true if you sell your eBook on your own website, since you won’t have the power of Amazon suggesting your book to potential readers.

I would suggest selling your eBook on Amazon to start and then try selling it on your website afterwards.  There’s no harm in selling your book in multiple places.

7 – Memberships

The last method to talk about is the growing trend of Memberships, also called Membership Sites.

With a membership site, you create a platform where you publish premium content and charge people a recurring fee to access that content.

Often times the content is also enhanced by private access to a community and office hours with you (the instructor).

You’ll also find cases where someone has blended their online courses and membership site.  In this case they provide access to their online courses as part of the membership.

Depending on membership levels they setup, you’ll have access to various courses and features depending on the cost.

For example, at the “base” level you may only have access to one or more online courses.  Whereas at the “premium” level, you get all the courses, office hours, access to the community and more.

The big advantage of this method of making money is that your income is recurring and easier to plan on.  Whereas, with an online course it’s usually just a one-time payment.

The disadvantage is the ongoing maintenance and creation of premium content.  If the membership site becomes stale, members will stop paying the recurring fees and leave.

How to Make Money Blogging Pinterest Pin

Conclusion

I hope you enjoyed this post and it gave you some inspiration to start making money with your own blog.

What did you think?  Anything missed?

While you’re certainly not limited to the suggestions above, let’s recap the seven items we talked about.

How to make money blogging:

  1. Advertising.
  2. Affiliate Marketing.
  3. Selling Services.
  4. Online Courses.
  5. Printables.
  6. eBooks.
  7. Memberships.

Related Posts

What is a Blog? – Blogging for Beginners

7 Blogging Mistakes for Beginners to Avoid

15 Tips to Increase Pinterest Traffic to Your Blog Today

How to Start a Blog

Jon Rogers


Hi, I'm Jon! I got my start in 2012 with my wine blog and now I'm here to help YOU start and grow your own online business!

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