With so many platforms available to share your message, you may be wondering: Is blogging worth it?
In this article, you'll learn why people blog, why blogging is important and if you should start a blog.
Plus a whole lot more!
And we'll answer the question of whether blogging is worth it or not.
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Is Blogging Worth It?
YES. Blogging is worth it.
Blogging is worth it because it lets you connect with your audience, demonstrate your expertise and build trust with your blog readers.
There are other reasons as well, which we'll get into below. But I believe the reasons above are the most important.
Blogging for Fun vs Blogging for Business
It should be noted that there's a big difference between blogging as a hobby versus blogging for your business.
When you're just blogging for fun, you're usually not concerned whether your blog will generate any income for you. You likely just have a personal blog to share your thoughts and experiences with the world.
However, when you're blogging for your business, you should be thinking about what purpose each blog post your write will serve. And how it fits in with an overall, income producing strategy for your business.
Now that you know the difference between blogging for fun versus blogging for your business, let's go deeper into the reasons blogging is still relevant and worth doing.
We'll also assume at this point that you're interested in blogging for business and not as a hobby.
Long Term Traffic and Visibility
In order for your business to succeed, it needs traffic and visibility.
In the online business world, the best way I've experienced to get long term traffic to your website is through the search engines.
Search engine traffic is generally steady once established, but it does require effort to make that happen.
You have to produce content that answers the questions that people are searching for, related to your business.
That content is often in the form of blog posts that answer the search intent of what your readers (and potential customers) are searching for.
As you publish more and more blog posts that are relevant to people's questions, you'll get more and more traffic, thereby making blogging worth your time.
Demonstrating Your Expertise
When you publish blog posts that answer people's questions, you are de-facto demonstrating your expertise in the subject of your business.
This causes people to trust you as a source of information and to remember you and your business.
Also, as they read your written words, they will get to know you better.
This, in turn, will foster a better sense of connection from them to you.
Income Producing Blog Posts
Another reason blogging is a good idea is that your blog posts can often be income producing.
For example, if affiliate marketing is part of your strategy, you could write blog posts with reviews of products that you are an affiliate for.
Getting long term traffic to your affiliate posts can really make blogging worth it, especially if the commissions are high or recurring.
Another way to make your blog work for you is to include links inside your posts to any products you might be selling on your website.
These could be digital products like courses or eBooks. Or, tangible products if you have an eCommerce site.
A high traffic blog post may then lead to increased product sales.
There are other ways to monetize your blog as well, including with ads, sponsored posts and more.
The Virtuous Circle of Blogging and Email Marketing
Another reason blogging is worth it is that it goes hand in hand with email marketing.
Email marketing lets you build an audience of potential customers that you can communicate with, on an ongoing basis.
There are two important ways that blogging supports email marketing:
- Email incentives inside blog posts.
- Bringing people back to your blog whenever you publish a new post.
Let's talk about both of these...
With email incentives inside your posts, you offer a blog reader something of value in exchange for their email address. This is usually done through a form inside a post.
Then, once a reader has submitted their email address to you, they go onto your email list as a lead and potential customer.
You also send them the incentive they signed up for. That will give them value and a reminder of you and your business.
Bringing People Back to Your Blog
The second part of the equation is even more powerful.
Now that you have their email address, you can send them a notification whenever you publish a new blog post.
This gets them to come back to your blog and keeps your business visible to them.
The more you blog, the more people subscribe, and the more people keep coming back to your blog.
A virtuous circle for your business, all supported by blogging!
If your seeing the value in this and want to try it yourself, take a look at ConvertKit.
They're the email marketing company I use to do this and they have a free plan you can get started with.
If you click through and eventually decide to purchase their paid plan I'll get a small commission at no additional cost to you.
Conclusion and FAQ's
If growing your business is important to you, then starting a blog is definitely worth it for all the reasons stated above.
Consider blogging as an important piece of your business's content marketing strategy.
While it will require consistent effort, it will certainly serve your business well in the long run.
Now, let's end with some common questions people have related to whether blogging is worth it or not.
Frequently Asked Questions
No, blogging is not dead. It remains relevant for content marketing and building visibility to your business and website.
Yes, blogging is still relevent.
Blogging is one of the best ways to produce articles that result in search engine traffic to your blog. That traffic results in people reading what you have to say and learning more about you and your business.
It also results in potential customers getting to know, like and trust you.
Assuming you'll be blogging for business, you'll likely be using a blogging platform like WordPress, WIX or Squarespace.
The majority of bloggers use WordPress as their blogging platform for their business due to the amount of flexibility it provides. Plus, it's the most adopted platform.
Yes, blogs are still profitable when purposely monetized.
Yes, once you have established traffic to your blog or drive traffic through ads. You can make money with your blog through affiliate marketing, ads, links to your paid products, sponsorships and more.
Until you have a good source of traffic to your blog, realistically you probably won't make a lot. Once you have traffic to your blog, the range of how much you can make depends on how you've monetized your blog.
On one hand, if your monetizaton is just through pay per click ads, it may only be cents or a few dollars per click at the low end. On the other hand, if you monetize through affiliate marketing or other higher producing methods, then what you make could be much higher.
The truth is it depends on what is being sold and for how long the blog post has been published and how much traffic it is receiving.