If you’re interested in learning about the importance of SEO for bloggers, you’ve come to the right place!
I’m sure you know that as time has gone on, it’s become more and more difficult to get blog traffic.
Gone are the days of new platforms that give you a quick traffic boost.
Because of this, blogging SEO is now taking center stage.
SEO for Bloggers – Why It’s So Important
In this post, you’re going to get five reasons why you can’t ignore SEO anymore, as you grow your blog.
Let’s get started!
1. SEO is Needed for Long Term Growth of Your Blog
For the most part, Search Engine traffic is consistent.
It does take some time to get SEO traffic established. But once you do, you can often count on that traffic month after month.
And as you build up more blog posts over time, your overall traffic will go up as well.
So, why not spend the time to optimize your blog posts for search and get long term traffic from your efforts?
2. Pinterest Doesn’t Drive Traffic Like it Used To
Bloggers love to use Pinterest as a traffic source!
And I’ll admit, I think Pinterest is still OK for generating visibility and traffic to your blog.
But, in 2020 Pinterest changed their algorithm to favor fresh pins over pins that you re-share over and over again.
Because of this, you’re now forced to create and publish new pins day after day if you want to generate high traffic from Pinterest to your blog.
I don’t know about you, but a daily Pinterest fresh pins hamster wheel isn’t something I want to be on!
I’d rather spend the time focusing on good SEO for my blog posts.
3. Paying for Traffic is Expensive
I’ve dabbled with ads from several different platforms including Pinterest, Google, Bing and Facebook.
I think ads are great if you have the budget to pay for them.
With that said, I’ve noticed that every year ads get more expensive to run.
From what I’ve seen, I believe this is because of increased competition. More and more publishers are trying ads and as a result, they’re becoming more expensive.
Also, when you’re just starting your blog, you don’t have the budget to invest in ads.
You do, however, have time. And focusing on blogging SEO won’t cost you anything more than your time and effort.
4. The Social Platforms Want People to Stay on Their Platforms
Whether it’s Facebook, Instagram or whomever, the social platforms want to keep you on their platforms.
Once you click to leave the platform, you’re no longer being presented with ways the platforms can make money from you (i.e. clicking on ads).
Also, anyone who’s been blogging for a while knows that social traffic is way down from where it used to be.
No longer can you post a link to your blog post and get good traffic from that link.
Of course, if you want to pay for that traffic, the social platforms are happy to let you do that! 😉
5. Keyword Research Has Become Easy to Do
One of the best ways for bloggers to benefit from SEO is to research long-tail keywords.
Then answer the intent of those keywords with comprehensive blog posts that you publish.
These days, finding those keywords has become easier and easier.
There’s lots of good tools out there now (both free and paid) that will help you do that.
Two examples that come to mind are the Google Keyword Planner and Ubersuggest.
You can also just use the suggestions that the search engines give you when you start typing in their search bars.
In the “old days” it used to be much harder to figure out what people were searching for. Fortunately that’s no longer an issue.
As you can see, there’s plenty of reasons to focus on SEO as a blogger.
Getting long term traffic is probably the best one and I’d encourage you to make search engine optimization a priority in your blogging business!