How to Start a Tailwind Tribe Step by Step [WITH VIDEO]

Last Updated: January 1, 2022

If you’d like to learn how to start a Tailwind Tribe you’ve come to the right place!

In this blog post, you’ll be getting a step by step process for starting a new Tailwind Tribe.

We’ll start off with the important decisions you need to make before starting your tribe.

Then we’ll move on to the actual steps you need to take, inside Tailwind, to create your very own Tailwind Tribe.

And by the way, if you blog about online business, I’d love to have you join my Ambitious Bloggers tribe.

Now, we won’t be covering ongoing tribe maintenance in this post.  The goal here is to keep it simple and just get you started.

Update:  In 2021 Tailwind changed the name from Tribes to Communities in an effort to be more sensitive to certain populations.

While the general advice in this post still makes sense, be aware of the change in naming.

How to Start Your Own Tailwind Tribe

Start Tailwind Tribe

This post contains affiliate links, which means I will make a commission at no extra cost to you should you click through and make a purchase.  I only recommend products that I believe will provide great value for my readers.

In order to start your own Tailwind Tribe, you need to have Tailwind.

Tailwind is a tool that lets you automate the scheduling of your Pinterest pins and also gives you access to Tailwind Tribes.  They’re an approved Pinterest partner and the tool I use for scheduling my Pinterest pins.  I love ’em!

What is a Tailwind Tribe

If you don’t already know what a Tailwind Tribe is, let me give you an explanation…

A Tailwind Tribe is a group of people inside the Tailwind app that have formed to contribute and share Pinterest pins.

Once you join a Tailwind Tribe, people will share the pins you add to the tribe with their followers on Pinterest.

You’re also required to share their pins as well.

This, in turn, can lead to more engagement on Pinterest and more traffic to your website from your pins being shared.

Related:  15 Tips to Increase Pinterest Traffic to Your Blog

What a Tailwind Tribe Looks Like

Below you’ll see a picture of what a Tailwind Tribe looks like inside the Tailwind app.  Plus, a few of my own Pinterest pins inside the Tribe.

You’ll notice that this tribe has 2,200 members inside of it with over 149,000 Pinterest pin shares from these members.

For just myself, you’ll see that in this tribe my pins have received 59 re-shares and 12 repins, giving me a total reach of 157,200 people who have seen my pins on Pinterest.

And that’s just from this tribe alone.  By now, you should be starting to see the power of Tailwind Tribes!

What a Tailwind Tribe Looks Like

Getting Used to Tailwind Tribes

Now, before you start your own tribe, it’s a good idea to join other tribes as a member first.

Spend some time getting used to how things work in tribes.  By doing so, you’ll be better prepared to lead your own tribe.

Watch Video

Below you’ll find a video I put together on how to start a Tailwind Tribe.  It gives an overview of the five decisions you need to make and takes you inside Tailwind, showing you step by step what you need to do to setup your new tribe.

After watching the video, be sure to keep reading for more in-depth instructions.

Oh, and if you’d like to join my Ambitious Bloggers Tailwind Tribe, I’d love to see you in there!

Decisions to Make Before Creating a Tailwind Tribe

Before you create your Tailwind Tribe, there are some important decisions you need to make.

Below we’ll cover each of the decisions, plus you’ll get information to help you make those decisions.

 1.  Choosing your Tailwind Tribe’s topic.

The first decision is to choose what your tribe is going to be about (i.e. its topic).

If you choose a broad topic, you’ll likely attract more members.

However, you’ll also end up with a wider variety of pins related to your topic and that may not appeal to everyone in the tribe.

In other words, some members will relate to SOME of the pins, but all members won’t relate to ALL of the pins.

Make sense?

If you niche down, you’ll attract less people but the tribe’s content will be more focused.  This can lead to more engagement.

There’s also the wildcard of how popular a topic is.

For example, I recently joined Tailwind for my Honest Wine Reviews blog.  I found that there weren’t very many wine bloggers in Tailwind.  So, in a case like that, a broad topic would be OK.

Compare that to online business and Internet marketing.  There’s a HUGE number of us in Tailwind.  In a case like that, narrowing down is probably a better idea, though not required.

So, give it some thought and decide how narrow or broad you want your topic to be.

Then go ahead and choose your topic.

2.  Naming your Tribe.

The name you choose for your Tailwind Tribe is up to you.

I’d suggest something with a little inspiration in it, that garners some attention and emotion.

Also, be sure the name relates to the topic you’ve chosen.

Here’s some examples of a few existing tribe names that I think are pretty cool:

  1. Bloggers & Creative Infopreneurs Tribe.
  2. Internet Marketing Super Friends.
  3. Bloggers Killin it on Pinterest.
  4. Bloggers Camp.
  5. Ambitious Bloggers (mine!).

If you can, try to come up with something unique, but still conveys what your tribe will be about.

3.  Your Tribe’s Description.

You can also think of this as your tribe’s About section.

You’ll need to decide the purpose of the tribe, who the tribe is for and any other information that is important for people to know, about your tribe.

I’d suggest looking at tribes you’re already in to get some good ideas on what to put in this section.

Take a look at their “About this Tribe” description to see what they entered.

4.  Tribe Rules.

You get to set the rules for your tribe and can kick people out if they don’t follow them.

Typical rules that I’ve seen include:

  • The pin share to contribute ratio.  i.e. How many pins from other tribe members you must share to your Pinterest boards vs. How many pins of yours you can add to the tribe.  Often the ratio is 1:1 or 2:1.
  • The layout of the pins you contribute.  Usually, vertical pins (e.g. 600×900) are preferred.
  • Whether or not duplicate pins are allowed from a member.
  • What the topic of the pin must be about.  (No one wants off-topic pins in their tribe)

And more…  I’d suggest looking at the tribes you’re already in or using the Find a Tribe feature in Tailwind and see what rules are common.

5.  Tribe Visibility.

When you create your Tailwind Tribe, you get to choose how others can join.

There are three different levels of visibility:

  1. Public
  2. Request to Join
  3. Secret

Let’s cover each one…


With this choice, anyone can join your tribe without you (or one of your tribe’s admins) having to approve them.

This choice is good if you want to build your tribe fast.  However, you’ll need to closely monitor who is joining so that you don’t end up with members who aren’t a good fit.

Request to Join:

This choice requires you to approve new members who request to join.  It’s the recommended choice by Tailwind and gives you greater control of who can join your tribe.


Whereas the two choices above result in your tribe showing up in search, a secret tribe does not.  If you want to have a private tribe, where you pick and choose the members, this may be the choice for you.

6.  Initial Content.

Before you create your tribe, you should give some thought to the initial content you’ll be putting into the tribe.

The content should be directly related to the Tribe’s topic, obviously.

After you start your tribe, you’ll be inviting others to join.  With that in mind, consider adding pins from Pinterest that have been posted by the members you’ll be inviting.

By doing this, you’ll be seeding your new tribe with great content and giving a warm welcome to the new members you invite.  They’ll be happy to see that their pins meant enough to you to post them to the tribe ahead of time.

And of course, don’t forget to post several of your own pins as well.  It’s your tribe after all!

7.  Initial Members.

The last thing to think about before creating your new tribe, is who you want in it to start.

Put together a list of several Tailwind users you already like and trust, who post pins that are on-topic with your new tribe and send them invites.

Consider members of other tribes you’re already in, that you know would be a good fit.

You can also reach out in other ways, too.  For example, reach out on your social media channels with a post saying you’ve started a new tribe.

Or, send a broadcast out to your email list, asking any Tailwind Tribes users to join.

I’ve also seen people use the chat feature inside Tailwind to spread the word.

Lastly, you could write a blog post about Tailwind Tribes and talk about your tribe inside the post, letting people know you’re welcoming new members.

How to Start a New Tribe Inside Tailwind (Step by Step)

With the above decisions made, you’re ready to go into Tailwind and setup your brand-new Tailwind Tribe!

Here’s what you do…

 1.  Find the Create New Tribe Button.

In Tailwind, head to the Tribes section and look for the button that allows you to create a new tribe.

Tailwind Tribes Dashboard

Go ahead and click on it, to bring you to the next step.

 2.  Create the Tribe.

Next, you’ll be shown the screen below to enter information about your new tribe.

Create a New Tailwind Tribe ScreenThis is where you’ll enter your new tribe’s name, the category it belongs to (from a dropdown list) and its visibility level.

You’ll also enter in that description we talked about above and the rules of your tribe.

Once done entering the information about your tribe, just click on the Create Tribe button and your tribe will be created.


 3.  Add Tags.

After you create your tribe, you’ll immediately get the ability to create tags about your tribe.

You’ll see a button that says “Add tags.”  Just click on it and then enter a few tags that relate to your tribe’s topic.

For example, if you were creating a tribe for wine bloggers, you’d add a tag called “wine.”

4.  Add Content and Invite Members.

Now that your tribe has been created, you’re off to the races!

Go ahead and add some pins (yours and others) and start inviting new members to your tribe.

How to Start a Tailwind Tribe Plus Video


That’s really all you have to do to start a Tailwind Tribe.

Tailwind makes the process of starting a new tribe very simple and fast.

To wrap things up, here’s what you learned…

You start by making a few decisions about the tribe you’re going to create:

  1. Topic.
  2. Name.
  3. Description.
  4. Rules.
  5. Visibility.
  6. Initial Content.
  7. Initial Members.

Then you go through the simple steps to start a Tailwind tribe:

  1. Find and click the Create New Tribe button.
  2. Enter in the information about your tribe and click the Create Tribe button.
  3. Add tags relevant to your new tribe.
  4. Add pins and invite members to join your tribe.

That’s all there is to it.

I hope you found this blog post useful!

Are you going to start a Tailwind tribe?  Let me know by leaving a comment below.

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Jon Rogers

I'm Jon, the founder of Online Business Ambitions and Honest Wine Reviews. I've been in the blogging and online business world since 2012 and my real world experience has taught me a lot. Here on Online Business Ambitions my goal is use that experience to help YOU start and grow your own online business and blog!

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