In this blog post, you’ll be getting a review of ConvertKit and a look at their pricing structure for paid plans.
You’ll also get a video tutorial on how to deliver a content upgrade with ConvertKit, so you can see ConvertKit in action (behind the scenes).
As a paying customer of ConvertKit, I’m pleased with the majority of features and benefits they offer.
There are also a couple improvements I’d like to see them make and I’ll be sure to cover those as well, in this review.
There are many email marketing services to choose from. I know from experience it can be overwhelming to make the right choice.
My hope is that by reading this review, you’ll be better equipped to decide which email marketing software is right for you.
Some links on this page are affiliate links. This means if you purchase a product through an affiliate link, I will receive a commission at no additional cost to you. However, I’m proud to say I only affiliate with products or services I have used personally or believe will provide value to readers like you.
The New ConvertKit Free Plan
Not too long ago, ConvertKit launched a free plan.
Not to be confused with a free trial of their paid plan, the free plan allows you to start building your list for free.
It also gives you free access to a number of other features, including:
- Landing pages. You can build as many as you want and they have over thirty premium templates.
- Customizable Signup Forms. Again, as many as you want to build.
- Up to 1000 subscribers.
- Broadcast Emails. You can send as many as you want.
- The ability to tag subscribers, which is great for segmenting your list.
- Integration with Unsplash for free image usage in your landing pages and forms.
- Their online community.
What you don’t get with the free plan is visual automations and the ability to create email sequences.
But, for many people getting started, the first step is to build your list through forms and landing pages and to send out weekly emails.
The free plan allows you to do just that!
Check out the Free Plan right here: ConvertKit Free Plan
Top Benefits of Using ConvertKit
ConvertKit, from the start, has been designed for bloggers and creatives with online businesses.
They were founded in 2013 by Nathan Barry. Since then, they’ve garnered much praise from users like Pat Flynn, Maria Coz and many other well-known online business owners.
While I’m certainly not so well-known, I’d like to share what I think are the top benefits you get from using ConvertKit.
Many people overlook how important deliverability is for successful email marketing.
Deliverability means how well your marketing emails make it into people’s inboxes versus getting flagged as spam.
In order to keep deliverability rates high, ConvertKit uses multiple sending domains. This is great if you’re just starting out because you’ll start off on a sending domain that already has a known reputation for sending non-spammy emails.
In the event that spammy emails get introduced on a sending domain (not by you of course!) ConvertKit has controls in place that will redistribute their customers across different sending domains. Thereby protecting you from someone else’s problem.
Deliverability was the biggest reason I left Aweber for ConvertKit.
2. You Only Get Charged Once Per Subscriber
This was the second biggest reason I left Aweber.
With them, if you wanted to segment your list into different parts, you had to do it by lists.
So, let’s say I wanted to have three lists and a subscriber was on each list, that meant one subscriber on three lists got counted as three subscribers.
Which meant I had to pay for three subscribers, even though there was really only one.
Now let’s say there’s 1000 subscribers falling into that situation. Suddenly 1000 subscribers becomes 3000 subscribers, which means you’re paying for an additional 2000 subscribers for no good reason. How dumb is that!
ConvertKit uses tags for segmenting and you only pay per subscriber. 1 = 1. 1000 = 1000.
3. Visual Automations
A picture is worth a thousand words and ConvertKit’s visual automations give you the picture of your subscriber’s journey inside your email funnel.
Think of it as a visual flowchart that shows you the series of steps your subscriber proceeds through, after entering your Automation.
For example, let’s say you have a landing page on your website that has the purpose of getting someone to opt-in to a free Guide to Selling Digital Products.
And let’s say you also have an opt-in form somewhere else on your site for that same free guide.
Now let’s also say, once someone opts-in to the free guide you want to put them into an email sequence that teaches your subscribers all about marketing.
With ConvertKit, you can automate all of that visually.
Here’s an image from inside ConvertKit’s awesome help documentation that shows exactly what that would look like:
The landing page is shown on the left and the opt-in form elsewhere on the website is on the right.
In this case they both have the same name, but you can name them differently.
And then you can see how they both visually connect to an email sequence.
The power to this is that you don’t have to create two different flows. You create one, with both opt-in sources feeding into the same email sequence.
And, of course, it’s visual. Not some weird looking boxy-boxes stacked on top of each other, leaving you to guess what’s going on!
Finally, the picture above is just one simple visual automation.
You can get as complicated as you want with this. Including adding and removing multiple tags, taking action on different triggers, moving people from one automation to another and much, much more.
Or you can just keep it simple. That works too!
4. Time Saving Simplicity
Speaking of simplicity, as a blogger and online business owner, you really need to be focusing your time on creating content and marketing your products and services.
ConvertKit knows this and does a great job of keeping things SIMPLE.
It starts with the visual automations above, making it easy to see and understand the email funnels you’re building.
But beyond that, ConvertKit keeps everything based around five simple things:
Subscribers, Automations, Forms, Sequences and Broadcasts
You’ll find these at the top of your screen inside the software and are at the heart of everything you do.
I like to think of them as my “building blocks” for email automation.
Once you learn the basic knowledge of these building blocks (and it doesn’t take long) you have everything you need to become an email marketing Ninja!
5. Easy to Build – Good Looking Forms
When you want to put an opt-in form on your site, ConvertKit makes it easy to do.
One of my free lead magnets is an Online Business Startup Checklist, which gives people a checklist to follow when they start an online business.
To give away the checklist, I created an opt-in form that I can embed inside a post or put at the end of a post.
I built the opt-in form with ConvertKit. It was simple, easy to do and looks good.
Here it is:
Oh and by the way, if you want the startup checklist, the form above works so go ahead and grab it!
I built the form inside ConvertKit with their easy to use form builder.
I then installed their plugin and took the shortcode they gave me and plopped it inside my post to display the form you see above.
Want to see a video of how this works?!
Click on the video below for a full tutorial. You’ll even see the content upgrade being delivered to a subscriber’s email.
6. At-a-Glance Graphs of Your Progress
Another benefit of using ConvertKit is they give you simple graphs at the top of your main pages, showing you your list building progress.
Here’s an example of the bar graph at the top of your Subscribers page. It shows you your net new subscribers over time. You can also see your unsubscribes as grey bars below the line:
You can also change this to show a line graph of your total subscribers over time:
Here’s an example of the graph at the top of your Forms page, showing you overall form signups over time:
I love all these graphs. It’s motivating to see when you’re doing well. And helpful to remind you that building your list should be a top priority.
7. Resend to Unopens
While there’s certainly even more to love about ConvertKit than just these seven benefits, let me close with one that has DEFINITELY increased my open rates.
And that is the ability to resend a broadcast to subscribers who didn’t open your email.
Cue that light shining down from heaven sound…
When you send out a broadcast, you have to expect that a good number of your subscribers won’t open it.
They could be busy, the email subject didn’t resonate with them, or who knows what else.
With ConvertKit, you can resend to unopens.
What I usually do, is change up the subject line a bit before I resend the broadcast. I figure a new subject line might resonate better than the first one.
Here’s what that looks like inside ConvertKit… This is the summary report you get for all your broadcasts and it’s showing the subject lines you put in your email.
The subject for the first email was “Your Email List vs Social Media.”
The subject for the re-sent email was “ICYMI: Your Email List vs Social Media.”
The first line above is the cumulative report of the broadcast.
Below that is the report of the first sending of the email.
Then below that is the report of the resend. You’ll see that I added “ICYMI:” to the beginning of the subject line. That stands for “In Case You Missed It” and catches people’s attention.
I sent the resend 7 days later, but you don’t have to wait that long.
Now, note the additional 16.4% Open Rate and 1.5% Click Rate on the resend.
That wouldn’t have happened if I only sent one email.
I also got an unsubscribe, but I’d rather someone leave my list if I’m not a good fit for them.
Overall, a great feature of ConvertKit.
I promised I’d mention a couple improvements I’d like to see.
Here they are…
1. More Landing Page Templates
ConvertKit does make it easy to add a landing page to your site for gathering opt-ins. However, I feel the limited number of templates is a bit of a drawback.
Here’s what they have:
Most likely you’re going to look to a better solution for a landing page than these, as they’re pretty limited.
But, with that said, if your lead magnet is excellent and you’re good at writing copy, these will get the job done.
Hopefully, ConvertKit will take a look at some high converting landing page templates from companies that focus on such things. And then and give us a few more to choose from.
2. Better Subscriber Data
There’s a lot of “behind the scenes” data that can be captured when someone opts in to your email list.
For example, with some other service providers you can easily export a subscriber’s country, region, city and IP address.
When you export subscriber data out of ConvertKit, you don’t get those fields in your download.
They do show you a subscriber’s region and city, but only when you’re looking at that individual subscriber in your Subscriber Dashboard. Not as part of a download.
And they completely hide the IP address from you.
I suppose you could argue that’s good from a privacy perspective. However, it limits you from spotting bad actors on your list.
Are These Showstoppers?
With that said, I can live with these two limitations.
So, no they’re not showstoppers.
I am a paying customer after all, and wouldn’t have gone with them if I felt these were showstoppers for me.
Now let’s move on to ConvertKit’s pricing…
ConvertKit has both Yearly Plan Pricing and Monthly Plan Pricing.
With the yearly plans you’ll save a substantial amount versus the monthly plans. However, you’ll have to pay for a full year at a time to get the lower monthly price.
For the monthly plans, you pay monthly.
I decided to go with a yearly plan to get the savings over a monthly plan.
Yearly Plan Pricing
Here’s their three most common yearly plans.
- 0–1k Subscribers: $24 per month.
- 1k–3k Subscribers: $41 per month.
- 3k–5k Subscribers: $64 per month.
All the plans include all features, all integrations and email and chat support.
You’re billed annually for the full year amount.
Once you reach above 5,000 subscribers, the pricing tiers continue to rise up to 900,00 subscribers. Also, you get free concierge migration of your list from another provider to ConvertKit if you have 5,000k subscribers or more.
- For example, at 10,000 subscribers the price is $99mo.
- For 20,000 subscribers the price is $149mo.
- For 50,000 subscribers the price is $316mo.
- For 100,000 subscribers the price is $566mo.
- For 900,000 subscribers the price is $3,333mo.
Above that and you have to contact them for pricing and a demo.
Note: The prices above were accurate at the time this post was published.
Monthly Plan Pricing
Here’s their three most common monthly plans.
- 0–1k Subscribers: $29 per month.
- 1k–3k Subscribers: $49 per month.
- 3k–5k Subscribers: $79 per month.
Just like the yearly plans, all the plans above include all features, all integrations and email and chat support.
You’re billed monthly.
And just like with the yearly plans, once you reach above 5,000 subscribers, the pricing tiers continue to rise up to 900,00 subscribers. And again you get free concierge migration of your list from another provider to ConvertKit at 5,000k subscribers and above.
- For example, at 10,000 subscribers the price is $119mo.
- For 20,000 subscribers the price is $179mo.
- For 50,000 subscribers the price is $379mo.
- For 100,000 subscribers the price is $679mo.
- For 900,000 subscribers the price is $3,999mo.
Above that and you have to contact them for pricing and a demo.
Note: The prices above were accurate at the time this post was published.
I hope you enjoyed my ConvertKit Review and Pricing blog post!
Here’s a quick recap of the benefits I highlighted:
- Deliverability – ConvertKit has processes in place for high deliverability of your emails.
- Only charged once per subscriber.
- Visual Automations – You get a visual flowchart that shows you the series of steps your subscriber proceeds through in your email funnels.
- Time saving simplicity.
- Easy to build, good looking forms that you can embed in your website.
- Graphical views of your list building progress.
- The ability to resend your broadcasts to subscribers that didn’t open them the first time.
And a couple improvements I’d like to see:
- More landing page templates.
- Better subscriber data.
We also covered ConvertKit’s pricing and their yearly and monthly plans.
That’s it! You can check them out by clicking the link below.
If you have any questions about ConvertKit, contact me and I’ll do my best to answer your question.